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Web
Site Advertising Rates
and Policies
The
Lone Star community STC welcomes advertisers on the community
Web site. The sections below provide detailed information.
Advertising Rates
The
advertising format available on the Lone Star community STC
Web site is a banner ad to appear at the top of the Lone Star
community STC home page. Prices are based on quarterly runs.
Please see the
Specifications section
for further details on Banner ads.
The pricing per quarter for a Web site
ad is as follows:
120
pixels wide x 120 pixels high $100
120
pixels wide x 240 pixels high $150
Note:
Advertising rates are subject to change. The Lone Star STC will attempt
to provide the most up-to-date information on the Web site.
Closing Dates
Web ads
will run from the first day of the quarter to the last day of
the quarter. Ads must be received by the first day of the month
preceding the quarter in which the ad should run. The treasurer
of the Lone Star community STC must receive your payment with
the media placement before the ad will be placed.
Cancellations
To
receive a refund, you must cancel the ad before it is placed
on the Web site.
Web Ad Specifications
Note:
Ads must be submitted in the required
formats.
- Advertising
dimension shall be either 120w x 120h pixels or 120w x 240h
pixels.
- Ad includes a link to your Web site
or e-mail address.
- Graphic formats supported are
limited to GIFs or JPEGs only—no rich media (Java, Flash, etc.).
- "Extreme" animation
techniques such as rapid color flashing are strongly discouraged.
Animation is acceptable, but the Lone Star Community STC reserves the
right to reject excessively garish or extreme animation.
- Load time should be minimal. Under
15 KB is strongly recommended.
Placement
To
place an ad, submit payment along with the ad to the following
address. Payment must be received with the ad to be considered
for placement. If the ad is rejected, the check will be returned
to the advertiser. Credit cards are not accepted.
Lone Star
community STC
Post Office Box 515065
Dallas, Texas 75251-5065
For any
other configuration questions, or if you have special considerations,
please contact the
Advertising Manager.
Policies
The
Lone Star community STC reserves the right to reject any advertising
that fails to conform with the Lone Star community STC standards.
The company, product, or service advertised must be related
to the technical communication profession. Advertisers agree
to indemnify and protect the Web site from any claims and actions
based on unauthorized use of any person’s name or photographs
or of any sketch, map, words, labels, trademarks, or other copyrighted
matter or based on libelous statements in connection with advertising
purchased according to the forms of this rate card. The Lone
Star community STC does not guarantee future performance of
the number of hits to a particular page.
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