Elisa's Milling About: LSC's New Identity
by Elisa Miller , 2008-2009 LSC President
The beginning of 2009 will bring a wonderful new look to the Lone Star Community (LSC) of STC. During the last few months, your administrative council and several of the committees have been hard at work creating a new Web site for your viewing pleasure.
The new Web site will reside at the same URL as the old one, and will feature a new look, a new host, and a new content management system—Joomla. I’d like to thank our Web managers, Heather Steele and Paul Holland—who is still working with us from Ohio! They have trained the administrative council and the committee chairs on how to use Joomla to update their committee’s pages. What this means for you is that updates to the Web site will be more frequent—providing you with the most relevant information on LSC activities, communications activities around the DFW area, and other STC activities around the country.
The other initiative currently in progress is giving the Lone Star Community a new identity. The LSC is currently a client of the graphic design classes at the Art Institute of Dallas (AiD). They accept several non-profit clients each year where the students work on graphic arts projects for those clients. We’ve asked the students to develop a complete new identity for our chapter, starting with a new logo.
The new logo will integrate well with the other elements of the identity program. In late November, the administrative council selected the logo. The students are now working to incorporate the new logo into the masthead design for the new Web site. Other elements of the identity campaign include:
- Masthead for “Technically Write”
- Masthead for “Lone Star Lowdown” (the HTML announcement newsletter replacement for IPIC)
- Monthly meeting program
- Annual program cards
- Membership brochure
Our members will write the content, while the students will design the graphics and overall document design. This is a wonderful process for the students and for LSC. The students will get real work for their portfolios and we’ll have professionally designed graphics for our documents. During the January 2009 Awards Banquet, you can meet and visit with Mr. Tyler Evans, the designer of our new logo.
Stay tuned as we present more of the students’ work.
Have a wonderful holiday season—full of light and sharing.