The bottom line

Members want value, and value means something different to each of us. For the Society to rebuild -- and increase -- its membership ranks, we need to provide (among other things):

• Consistent, equitably supported and represented communities from which members will derive their personalized professional development value (through the Communities, Finance, and Governance initiatives)
• A flexible membership model (through the Membership initiative), enabling members to opt in and out of various services and community memberships to customize their professional development experience
• Rich content -- education (through the Education initiative), knowledge base, research, intellectual property of all types - that provides depth of practice in member-identified practice areas (through the Communities initiative by supporting practice-based communities) and is readily accessed (through the Technology initiative)
• Richer opportunities to network, within and beyond geographies (through the Communities initiative by supporting geographic communities and brand new kinds of communities)

And we need to communicate information (through the Communication initiative) about the transformation, its initiatives, the changes and status of those, as well as solicit feedback from members and leaders around the Society, to ensure that we all understand our options, make informed choices and decisions, and implement the appropriate changes during the transformation process.